http://oer.ums.edu.my/handle/oer_source_files/146 2026-04-03T19:35:59Z 2026-04-03T19:35:59Z Bin Satung, Muhammad Aidil Ikhram Hong Loong, Ang (advisor) http://oer.ums.edu.my/handle/oer_source_files/3534 2026-03-06T11:33:50Z 2026-03-06T00:00:00Z

Malaysian Handcraft Digital Marketing: Promoting Cultural Heritage Online Bin Satung, Muhammad Aidil Ikhram; Hong Loong, Ang (advisor) Malaysian Handcraft Digital Marketing: Promoting Cultural Heritage Online is a digital magazine that highlights the role of digital marketing in promoting traditional Malaysian handcraft products such as batik, songket, and rattan. The magazine presents how visual content, storytelling, and social media platforms can increase awareness of cultural heritage while supporting local artisans and boutique businesses. It also demonstrates how digital promotion helps expand market reach, attract online customers, and strengthen brand identity for traditional craft products. By integrating cultural knowledge with digital marketing strategies, the publication encourages sustainable promotion and preservation of Malaysian traditional handcraft industries.

2026-03-06T00:00:00Z Vui Ket, Yee Hong Loong, Ang (advisor) http://oer.ums.edu.my/handle/oer_source_files/3533 2026-03-06T11:26:55Z 2026-03-06T00:00:00Z

Digital Marketing for Local F&B Business: Strategies for Growth Vui Ket, Yee; Hong Loong, Ang (advisor) Digital Marketing for Local F&B Business: Strategies for Growth is a digital magazine that examines how local food and beverage businesses can improve competitiveness through digital marketing and operational strategies. The magazine discusses key industry challenges such as rising operational costs, limited access to financing, and gaps in digital adoption. It also highlights practical solutions including social media marketing, online ordering systems, data driven decision making, and the use of digital tools to strengthen brand visibility and customer engagement. The publication aims to provide insights that help local F&B entrepreneurs adapt to digital transformation and sustain business growth in a competitive market.

2026-03-06T00:00:00Z Teong Thin, Siti Nur Hiqmah Hong Loong, Ang (advisor) http://oer.ums.edu.my/handle/oer_source_files/3532 2026-03-06T11:20:17Z 2026-03-06T00:00:00Z

The Future is Here: Technology and Society in the Digital Age Teong Thin, Siti Nur Hiqmah; Hong Loong, Ang (advisor) The Future is Here: Technology and Society in the Digital Age is a digital magazine that explores how technological innovation shapes modern life, education, communication, and career development. The magazine discusses key topics such as artificial intelligence in daily activities, the influence of social media on mental health, and the role of technology in transforming learning environments. It also examines emerging digital careers and the skills required for a technology driven economy. Through informative articles and visual content, the magazine aims to raise awareness of both the opportunities and challenges created by digital technologies in contemporary society.

2026-03-06T00:00:00Z Bin Jamil, Shazrel Faez Azrel Hong Loong, Ang (advisor) http://oer.ums.edu.my/handle/oer_source_files/3531 2026-03-06T11:14:02Z 2026-03-06T00:00:00Z

HoloFit Mirror: An AI Powered Virtual Personal Trainer Application Bin Jamil, Shazrel Faez Azrel; Hong Loong, Ang (advisor) HoloFit Mirror is an AI powered virtual personal trainer application designed to enhance home based fitness training through interactive digital guidance. The platform uses an AI hologram trainer to demonstrate exercises, monitor user posture, and provide real time feedback during workouts. It also tracks key fitness metrics such as calories burned, workout duration, and performance progress to help users stay motivated and improve their physical health. By combining artificial intelligence with personalized workout programs, HoloFit Mirror offers an accessible and cost effective alternative to traditional personal training while supporting safe and effective exercise practices at home.

2026-03-06T00:00:00Z