http://oer.ums.edu.my/handle/oer_source_files/2 FPEP Fri, 10 Apr 2026 18:54:25 GMT 2026-04-10T18:54:25Z http://oer.ums.edu.my/handle/oer_source_files/3536 Newsletter Entrepreneurial Strategy ABDULLAH, NURIN BATRISYA; Fabeil, Noor Fzlinda The Strategic Entrepreneurial course is designed to expose students to the realworld application of entrepreneurial concepts, particularly in areas such as strategic planning, leadership, decisionmaking, and operational management. Rather than focusing solely on theories taught in lectures, this course emphasizes experiential learning, where students are required to step out of the classroom and experience entrepreneurship in a practical and realistic environment. One of the key components of this course was participation in the vendor expo during La Innoventura Festiva, a largescale entrepreneurship event organized by the Entrepreneurship Club of the Faculty of Business, Economics and Accounting, Universiti Malaysia Sabah. The event brought together students, academic staff, and visitors, providing a platform for students to apply business ideas, showcase creativity, and experience real customer interaction. Fri, 13 Mar 2026 00:00:00 GMT http://oer.ums.edu.my/handle/oer_source_files/3536 2026-03-13T00:00:00Z http://oer.ums.edu.my/handle/oer_source_files/3535 Entrepreneurship Expo Newsletter 'La Innoventura Festiva' AIDIE, ELLYZEA CYLA; Fabeil, Noor Fzlinda La Innoventura Festiva is organized by the Entrepreneurship Club (Kelab Keusahawanan), Faculty of Business, Economics, and Accounting, Universiti Malaysia Sabah, as a university-level entrepreneurship program. More than 300 students and 90 organizing committee members participated in this event, which was held on December 17, 2025, at FPEP, UMS. Fri, 13 Mar 2026 00:00:00 GMT http://oer.ums.edu.my/handle/oer_source_files/3535 2026-03-13T00:00:00Z http://oer.ums.edu.my/handle/oer_source_files/3534 Malaysian Handcraft Digital Marketing: Promoting Cultural Heritage Online Bin Satung, Muhammad Aidil Ikhram; Hong Loong, Ang (advisor) Malaysian Handcraft Digital Marketing: Promoting Cultural Heritage Online is a digital magazine that highlights the role of digital marketing in promoting traditional Malaysian handcraft products such as batik, songket, and rattan. The magazine presents how visual content, storytelling, and social media platforms can increase awareness of cultural heritage while supporting local artisans and boutique businesses. It also demonstrates how digital promotion helps expand market reach, attract online customers, and strengthen brand identity for traditional craft products. By integrating cultural knowledge with digital marketing strategies, the publication encourages sustainable promotion and preservation of Malaysian traditional handcraft industries. Fri, 06 Mar 2026 00:00:00 GMT http://oer.ums.edu.my/handle/oer_source_files/3534 2026-03-06T00:00:00Z http://oer.ums.edu.my/handle/oer_source_files/3533 Digital Marketing for Local F&B Business: Strategies for Growth Vui Ket, Yee; Hong Loong, Ang (advisor) Digital Marketing for Local F&B Business: Strategies for Growth is a digital magazine that examines how local food and beverage businesses can improve competitiveness through digital marketing and operational strategies. The magazine discusses key industry challenges such as rising operational costs, limited access to financing, and gaps in digital adoption. It also highlights practical solutions including social media marketing, online ordering systems, data driven decision making, and the use of digital tools to strengthen brand visibility and customer engagement. The publication aims to provide insights that help local F&B entrepreneurs adapt to digital transformation and sustain business growth in a competitive market. Fri, 06 Mar 2026 00:00:00 GMT http://oer.ums.edu.my/handle/oer_source_files/3533 2026-03-06T00:00:00Z