ANALYZE STUDENT PERCEPTION TOWARDS ON TOURISM DEVELOPMENT IN UNIVERSITY MALAYSIA SABAH

Abstract

University Malaysia Sabah (UMS), popularly known as Eco Campus, has emerged as a prominent tourist destination for both domestic and international visitors. Renowned for its unique blend of natural beauty, cultural diversity, and eco-friendly facilities, UMS offers a range of recreational areas, picturesque locations, and amenities that appeal not only to students but also to tourists. According to Act No. 10 of 2009, tourist attractions are defined as "anything that has distinctiveness, aesthetics, and value diversity in terms of ecosystems, culture, and the result of artificial beings or objective-targeted tourist visits." With its harmonious integration of natural and cultural elements, UMS exemplifies such attractions, drawing visitors from across the globe.

However, the open accessibility of UMS to visitors introduces both opportunities and challenges. On the positive side, the presence of tourists enhances the campus's vibrancy, fostering cultural exchange and diversity while offering educational opportunities through interactions with people from various backgrounds. These dynamics contribute to a lively and enriched campus environment.

On the other hand, the influx of visitors raises concerns about its potential impacts on student life and the campus ecosystem. Increased tourist activity may influence the learning environment, alter the social and cultural dynamics, and put strain on campus facilities. Such challenges underscore the need for a balanced approach to tourism development that considers the interests of both students and visitors.

This study examines student perceptions of tourism development at UMS, focusing on its impacts across key dimensions: learning, environmental sustainability, social interactions, cultural exchange, and facility management. By analyzing these perspectives, the research aims to provide insights into how UMS can sustainably manage its dual role as an educational institution and a tourist destination.