Abstract:
This innovation which encompasses the concept of e-tourism focuses on the important role of the internet and web technology particularly in marketing a destination, in this case, a promotional e-book entitled Uncovering the Pearl of Borneo- Labuan through our Lens. This is an innovative approach in e-learning development whereby the personalized sharing of experiences and stories, and the historical significance of the places were depicted through photographs, each compiled with informative description complemented with meaningful quotes. It is hoped that this e-book will help elevate Labuan’s tourism status, and concomitantly provide an innovative educational experience to students, researchers, tourists or anyone who have an interest in Labuan. The embedment of videos, hyperlink applications and links to various websites transforms this e-book (innovation) into a “large textbook” specifically for educational and promotional purposes.
