Abstract:
This article explores the intersection of digital marketing and cost management in driving company performance, with a focus on Indonesia and Malaysia. It provides an overview of digital marketing practices, emphasizing the use of targeted advertising platforms to optimize marketing spend. The examples of Tokopedia in Indonesia and Grab in Malaysia illustrate the implementation of cost management strategies that led to improved company performance. These companies utilized data-driven approaches to analyze the performance of different marketing channels and campaigns, enabling them to allocate resources more effectively. The discussion highlights the importance of monitoring and optimizing marketing spend, as well as leveraging influencer marketing and targeted digital advertising to maximize return on investment. The insights from Indonesia and Malaysia demonstrate how businesses can enhance performance by integrating digital marketing and cost management practices.
