Abstract:
Marketing environment is a dynamic activity in every parts of the world. The activity were based on seven items of marketing mix that blended into the combination of products and services. The marketing mix for products are products itself, price, place and promotion (the 4Ps), while services comprises of people, physical evidence and process (the 3Ps of services). These are the microenvironment of the organisation that formulate the practice of principle of management – planning, leading, organising, controlling. The microenvironment of organisation was influenced by the prominent atmosphere of macroenvironment with vast records of the world history. The world history dominantly shaped all countries in the world with its extensive proposition on politics, economics, social, technology and laws (PESTELS). Indeed, PESTELS becomes the crucial points of livelihood of one country that pull out the grandiosity and uniqueness compare to other nations as portrays by the four classification of cohorts (nations) based from the PESTELS (commonly on economics contribution to the world economy). Currently, the businesses are competing in red ocean market with stiff competitions with saturated marketplace. Firms or companies needs to tap and venture into new untapped markets in order to enjoy the blue ocean market. Blue ocean market indicates a radical or disruptive innovation destined for new products and services that out of this world! In addition, this market is barely discovered by others and it takes continuous perseverance to win over the battlefield in marketplace. The green ocean market promotes more responsibility and commitment to environment changes. Thus, it is mandatory for every businesses to protect the environments for future sustainability and betterment of human civilisation as well as the industry.
