Visual vs Audio-Visual Product Placement Effectiveness in Social Media

dc.contributor.author	Ing, Phang
dc.date.accessioned	2022-02-25T06:33:32Z
dc.date.available	2022-02-25T06:33:32Z
dc.date.issued	2022-02-25
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/1804
dc.description	To analyze the effectiveness of product placement modality on young consumers in social media context in terms of conative responses.As consumers generally do not spend long time to examine a marketing message ons ocial working sites (e.g. Facebook and Instagram), there will be no significant difference between a product placement in a form of visual or audio-visual format.	en_US
dc.description.abstract	To analyze theeffectiveness of productplacement modality onyoung consumers in socialmedia context in terms ofconative responses.	en_US
dc.description.sponsorship	SBK0360-2017	en_US
dc.language.iso	en	en_US
dc.subject	Product Placement	en_US
dc.subject	Social Media Platforms	en_US
dc.subject	Media Mode	en_US
dc.subject	purchase intention	en_US
dc.title	Visual vs Audio-Visual Product Placement Effectiveness in Social Media	en_US
dc.type	Other	en_US