Top Choices For Online Learning Platform, Gadgets' Brand and Household Appliances' Brand among FBEA Students in UMS

dc.contributor.author	Abd. Rahim, Dayangku Aslinah
dc.contributor.author	Ahmad, Nurul Hazierah
dc.date.accessioned	2022-10-11T09:46:24Z
dc.date.available	2022-10-11T09:46:24Z
dc.date.issued	2022
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2098
dc.description.abstract	The survey is conducted through choices in SMARTUMS, from April to June 2022. The respondents’ numbers are varied from 164 to 166 students. They are mostly first year Business and Accounting students who took Microeconomics course (BT10203) in section 2. Based on their responses, these are the top tool/brands that they have chosen: 1. Top choice for online T&L platforms among FBEA students – Cisco Webex 2. Top choice for smartphone brand among FBEA students - Apple 3. Top choice for computer brand among FBEA students - Acer 4. Top choice for household appliances' brands among FBEA students - Panasonic According to their discussion, most of the reasons of their choice are convenience, affordable, advanced in technology, availability and family/peers influence. Some selected other brands besides the existing choices. According to them, other brands include Honor and Rog for gadgets; and KDK and Hitaichi for appliances.	en_US
dc.language.iso	en	en_US
dc.subject	Brand Choice, FBEA students, UMS	en_US
dc.title	Top Choices For Online Learning Platform, Gadgets' Brand and Household Appliances' Brand among FBEA Students in UMS	en_US
dc.title.alternative	Top Brand Choices among FBEA Students in UMS	en_US
dc.type	Other	en_US