Post COVID-19 SWOT Analysis of Tourism SMEs in Sabah

dc.contributor.author	Datu Eranza, Datu Razali
dc.contributor.author	Lee, Andy Chen Hiung
dc.date.accessioned	2023-06-22T03:42:42Z
dc.date.available	2023-06-22T03:42:42Z
dc.date.issued	2023-06-22
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2296
dc.description.abstract	36 SMEs sampled in this study across several locations in Sabah indicated that providing good customer care is the main priority, by maintaining strong market reputation and having the ability to respond quickly being the source of competitive advantage. The weaknesses of companies are not critical, as the companies are feeling more in between disagree and neutral in cash flow, vulnerability to staff being sick or leaving, staffs with shallow skills, and limited market presence. Results showing that companies are internally strong and able to be more adaptive to external opportunities and threats.	en_US
dc.description.sponsorship	SDK0282-2020 Post Covid-19 Industrial Analysis and Human Capital Assessment in Sabah Tourism Small and Medium Enterprises	en_US
dc.language.iso	en_US	en_US
dc.subject	Post COVID-19, SWOT Analysis, SMEs	en_US
dc.title	Post COVID-19 SWOT Analysis of Tourism SMEs in Sabah	en_US
dc.type	Animation	en_US