Assessment on Tourism Small & Medium Enterprises using SWOT Analysis in Sabah Malaysia

dc.contributor.author	Datu Eranza, Datu Razali
dc.contributor.author	Lee, Andy, Chen Hiung
dc.contributor.author	Tanalol, Siti Hasnah
dc.date.accessioned	2023-07-01T07:29:10Z
dc.date.available	2023-07-01T07:29:10Z
dc.date.issued	2023-07-01
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2308
dc.description.abstract	A survey was conducted on 36 companies operating at tourism industry in Sabah, Malaysia. 36 companies indicated that they have good strengths (S) of resource and capacity to achieve business objectives. Low level of weaknesses (W) shows the companies are not affected very much in operation. The companies are in favourable situation in managing its environment, and neutral in facing unfavourable situation outside the companies.	en_US
dc.description.sponsorship	UMS Research Grant SDK0282-2020	en_US
dc.language.iso	en	en_US
dc.subject	SWOT Analysis, Tourism Companies	en_US
dc.title	Assessment on Tourism Small & Medium Enterprises using SWOT Analysis in Sabah Malaysia	en_US
dc.type	Other	en_US