UNVEILING VIRTUAL TOURISM UPTAKE AMONG MALAYSIAN UNDERGRADUATES: A VALUE-BASED ADOPTION MODEL (VAM) APPROACH

dc.contributor.author	Tay, KAI XIN
dc.contributor.author	Mujin, Khaslinda akasyah binti
dc.date.accessioned	2023-12-12T07:51:57Z
dc.date.available	2023-12-12T07:51:57Z
dc.date.issued	2023-09-21
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2508
dc.description.abstract	Amidst the COVID-19 pandemic's profound impact on global tourism, with nations enforcing movement constraints to curb transmission, international tourism revenues plummeted by 74%. Responding to this issues, innovative offerings in virtual tourism (VT) have emerged, reshaping the industry. Yet, VT remains nascent in both Malaysia's tourism sector and educational domain.	en_US
dc.language.iso	en_US	en_US
dc.publisher	NA	en_US
dc.subject	VIRTUAL TOURISM	en_US
dc.title	UNVEILING VIRTUAL TOURISM UPTAKE AMONG MALAYSIAN UNDERGRADUATES: A VALUE-BASED ADOPTION MODEL (VAM) APPROACH	en_US