REVITALIZING INTERNATIONAL EVENT VENUE: CHALLENGES, DECISION-MAKING FACTORS, AND MARKETING MESSAGE FOR SABAH INTERNATIONALCONVENTION CENTER (SICC)

dc.contributor.author	Tay, KAI XIN
dc.contributor.author	MUJIN, KHASLINDA AKASYAH BINTI
dc.contributor.author	chuah, ying hui
dc.date.accessioned	2023-12-12T07:57:31Z
dc.date.available	2023-12-12T07:57:31Z
dc.date.issued	2023-09-21
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2510
dc.description.abstract	The Sabah International Convention Center (SICC), which was established in 2020,had to suspend its operations as its inauguration coincided with the outbreak ofCOVID-19. However, as international borders began to reopen gradually, SICCembarked on proactive efforts to attract organizers of international events.	en_US
dc.language.iso	en_US	en_US
dc.subject	SICC	en_US
dc.title	REVITALIZING INTERNATIONAL EVENT VENUE: CHALLENGES, DECISION-MAKING FACTORS, AND MARKETING MESSAGE FOR SABAH INTERNATIONALCONVENTION CENTER (SICC)	en_US