Abstract:
Dark tourism (DT) is the act of visiting places that had tragedies or historically noteworthy deaths occurrence yet continues to impact our lives. DT has been the longest element of tourism than other forms of tourism supply, however, not many studies on it was done in the South East Asia. In Malaysia, DT is considered as a niche or infant market in the tourism industry. The integration of DART Model and Theory of Planned Behavior will determine the understanding of consumers or patronage in Sabah.
