The Integration of Commercial Videos (ComVids) as A Teaching Aids for Business Courses

dc.contributor.author	Albert Lasuin, Charlie
dc.contributor.author	Chekima, Brahim
dc.contributor.author	Madli, Faerozh
dc.contributor.author	Lim, Ming Fook
dc.contributor.author	Sondoh, Stephen
dc.date.accessioned	2023-12-20T23:30:34Z
dc.date.available	2023-12-20T23:30:34Z
dc.date.issued	2023-12-17
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2620
dc.description.abstract	Commercial videos (ComVids) have become crucial to marketing strategies with the integration from the marketing mix elements. With the growing popularity of social media and video-sharing platforms like YouTube, TikTok, Twitter and Instagram, commercial videos have become an effective way to reach potential customers and create an awareness to products, brands, and services. The videos are suitable for Marketing, Cross-culture Marketing, International Marketing Management, Sales Management and Integrated Marketing Communication.	en_US
dc.subject	Integration, Commercial Videos (ComVids), Teaching Aids, Business Courses	en_US
dc.title	The Integration of Commercial Videos (ComVids) as A Teaching Aids for Business Courses	en_US
dc.type	Presentation	en_US