The Essence of Marketing

dc.contributor.author	Albert Lasuin, Charlie
dc.date.accessioned	2023-12-23T10:49:51Z
dc.date.available	2023-12-23T10:49:51Z
dc.date.issued	2023-02-17
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2628
dc.description.abstract	The illustration provides a simple connection between marketing and its relationships with other elements - the communication! Besides, the illustration also shows the linkage of the communication elements with the marketing mix that divinely constructs the integrated marketing communication (IMC).	en_US
dc.subject	Marketing, Customers, Communication, Profit, Relationship, Messages	en_US
dc.title	The Essence of Marketing	en_US
dc.type	Learning Object	en_US