The Relationships Between Objectives, Promotion and Brand Management

dc.contributor.author	Albert Lasuin, Charlie
dc.date.accessioned	2023-12-23T10:55:30Z
dc.date.available	2023-12-23T10:55:30Z
dc.date.issued	2023-10-17
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2629
dc.description.abstract	The illustration provides learning material on relationships between objectives, promotion and brand management in composing the elements of integrated marketing communication that become the center stage of promotion management with brand identification and differentiation. Thus, it is imperatively for firm to understand and leverage the usage of promotional mix elements in upholding their company brands towards their customers.	en_US
dc.subject	Objectives, Promotion, Brand Management	en_US
dc.title	The Relationships Between Objectives, Promotion and Brand Management	en_US
dc.type	Learning Object	en_US