| dc.contributor.author |
Albert Lasuin, Charlie
|
|
| dc.date.accessioned |
2023-12-23T11:01:25Z |
|
| dc.date.available |
2023-12-23T11:01:25Z |
|
| dc.date.issued |
2023-12-17 |
|
| dc.identifier.uri |
http://oer.ums.edu.my/handle/oer_source_files/2630 |
|
| dc.description.abstract |
Indeed, the marketing world is designed by the proliferation of combination of products and services that highlighted the elements of products, price, place and promotion (products) with people, process and physical evidence (services). The combination of tangible and intangible sources of company merchandises are cemented under the profiles of segmentation, target customers and products positioning that visibly entourage company's brand. |
en_US |
| dc.subject |
The 7P’s, Segmentation, Targeting, Positioning, Marketing |
en_US |
| dc.title |
The 7P’s with Segmentation, Target and Positioning in Marketing |
en_US |
| dc.type |
Learning Object |
en_US |