Factors Affecting Intention Towards Saving A Comparative Study Between Business and Non-business Undergraduates in a Malaysian Public University

Abstract

The study explores the relationship between various factors and the intention to save money based on the Theory of Planned Behaviour (TPB). The independent variables considered include attitude towards saving, subjective norm, and perceived behavioural control over saving. The research, conducted through a quantitative approach with questionnaires administered to current students at a public university in Sabah, involved 257 participants. The analysis, performed using the Statistical Package for Social Science (SPSS), revealed a significant and positive correlation between attitude towards saving and subjective norm with the intention to save. However, no significant relationship was found between perceived behavioural control over saving and the intention to save. The study's results align with previous research on TPB, emphasizing the importance of attitude and subjective norm in influencing saving intentions.