GENERATION Y MULTICHANNEL BEHAVIOUR FOR COMPLEX SERVICES

dc.contributor.author	PHANG ING, GRACE
dc.contributor.author	Zaiton, Osman
dc.date.accessioned	2024-10-03T01:37:58Z
dc.date.available	2024-10-03T01:37:58Z
dc.date.issued	2024-01-30
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2827
dc.description.abstract	Digital technologies have changed how millennials, or Generation Y, approachservices like insurance. This study investigates how Gen Y makes decisionsabout insurance, focusing on their channels and key influencing factors.Through interviews, we'll gain insights for crafting better strategies andpolicies tailored to this demographic's needs.	en_US
dc.language.iso	en	en_US
dc.publisher	UMS	en_US
dc.subject	Multichannel behavior	en_US
dc.subject	Generation	en_US
dc.subject	complex services	en_US
dc.title	GENERATION Y MULTICHANNEL BEHAVIOUR FOR COMPLEX SERVICES	en_US
dc.type	Working Paper	en_US