Exploring Malaysian Consumers' Preferences: Do They Want to Connect with Insurers on Social Media?

dc.contributor.author	PHANG ING, GRACE
dc.contributor.author	Zaiton, Osman
dc.date.accessioned	2024-10-03T01:50:18Z
dc.date.available	2024-10-03T01:50:18Z
dc.date.issued	2024-01-30
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2830
dc.description.abstract	In Malaysia, social media has permeated every aspect of daily life. With more than 32 million users, it offers a strong communication platform. This study looks at whether social media interaction between insurance providers and Malaysian consumers is preferred.	en_US
dc.language.iso	en	en_US
dc.publisher	UMS	en_US
dc.subject	Social media	en_US
dc.subject	Customer peferences	en_US
dc.subject	Insurance	en_US
dc.title	Exploring Malaysian Consumers' Preferences: Do They Want to Connect with Insurers on Social Media?	en_US
dc.type	Working Paper	en_US