K e y D r i v e r s S h a p i n g C o n s u m e r C h o i c e s f o r P e r s o n a l M o t o r V e h i c l e I n s u r a n c e i n M a l a y s i a

Abstract

The study strives to understand what influences Malaysians' personal motor vehicle insurance purchases. Researching consumer behaviour and attitudes towards motor vehicle insurance helps insurance companies and policymakers understand the market and develop strategies to make it more accessible to a wider population.