Balancing Customer Expectations and Workplace Equality - The Case of SkyHigh Express

Abstract

SkyHigh Express is facing legal action under a newly implemented workplace fairness act. The airline mandates that all female cabin crew members must possess "exceptional physical attractiveness" and be at least 180 cm tall. In defense of the policy, the company’s CEO, Mr. Adam Skye, argues: “Luxury hospitality brands have similar standards for their staff, and no one views them asunlawful. I’m simply tailoring the experience to meet customer expectations.”