BLISSFUL BITESY

Abstract

Blissful Bitesy is a bakery business primarily targeting students and the general public by offering freshly baked handmade cakes with a unique taste and personalized customer service. The business operates through online channels such as WhatsApp, Instagram, and Google Forms, facilitating easy ordering and communication with customers. The value proposition revolves around delivering high-quality, delicious cakes with convenient ordering and delivery options. Revenue is generated through direct product sales, delivery services, and promotional combo packages aimed at enhancing customer satisfaction and loyalty. Key activities include social media engagement, direct customer support, and supplier partnerships to ensure consistent product availability. The business model is structured to optimize cost efficiency by managing fixed and variable costs, with a strong emphasis on customer relationships and operational sustainability.