The Wanpaku Sandwich

Abstract

The Wanpaku Sandwich introduces a nutrient-rich and visually appealing sandwich inspired by Japanese culinary traditions. Targeting UMS students, sandwich enthusiasts, and individuals seeking a convenient and satisfying meal option, the business leverages digital platforms for marketing and sales. The value proposition centers on delivering fresh, customizable, and flavorful sandwiches, supported by an efficient supply chain and personalized customer interactions via social media and direct chat platforms. Revenue is generated through direct sales, weekly deliveries, and branded merchandise. Key activities include daily procurement of fresh ingredients, sandwich preparation, and effective customer engagement strategies. With partnerships among local suppliers and outlets, the project ensures cost-effective operations and quality-driven production, making it a compelling choice in the fast-paced food market.