BROKIES BMC

Abstract

This business model canvas outlines the strategic framework for a homemade brookies business, focusing on delivering unique, flavorful, and affordable baked goods. The model identifies key partners, such as payment systems, marketing and social media agencies, and logistics providers, to support business operations. Core activities include flavor development and process optimization to ensure consistent product quality. Essential resources involve an inventory of pre-order brookies, an online sales platform, and staff for operations. The value proposition emphasizes the uniqueness, affordability, and quality of the brookies, reinforced by customer feedback to drive continuous improvement. Customer relationships are fostered through engagement, feedback adaptation, and innovation, while marketing channels such as TikTok, Instagram, and WhatsApp are utilized to reach targeted customer segments, namely university students and staff. The financial structure is characterized by costs related to ingredients, labor, rent, and marketing, while revenue streams are primarily generated from pre-order and online sales. This model serves as a comprehensive roadmap for scaling and sustaining the business within the competitive food industry.