Psychological Pricing in Marketing

dc.contributor.author	Nor Azma, Rahlin
dc.date.accessioned	2025-05-27T07:03:32Z
dc.date.available	2025-05-27T07:03:32Z
dc.date.issued	2025-05
dc.identifier.citation	Rahlin, N.A. et al. 2025. Psychological Pricing in Marketing, OER, UMS	en_US
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/3242
dc.description	Psychological Pricing, Marketing	en_US
dc.description.abstract	Psychological pricing is a marketing strategy based on the idea that certain prices have a psychological impact on consumers. It makes products appear cheaper or more attractive.	en_US
dc.description.sponsorship	-	en_US
dc.language.iso	en	en_US
dc.publisher	OER, UMS	en_US
dc.subject	Psychological Pricing, Marketing	en_US
dc.title	Psychological Pricing in Marketing	en_US
dc.type	Book chapter	en_US
dc.resources.url	-	en_US