DETERMINANTS OF ARTIFICIAL INTELLIGENCE ADOPTION AMONG TOURISM AND HOSPITALITY UNDERGRADUATE STUDENTS IN SABAH

dc.contributor.author	Tay, Kai Xin
dc.contributor.author	MUJIN, KHASLINDA AKASYAH BINTI
dc.date.accessioned	2025-12-12T02:07:55Z
dc.date.available	2025-12-12T02:07:55Z
dc.date.issued	2025
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/3395
dc.description.abstract	Despite the growing adoption of Artificial Intelligence (AI) in the Tourism and Hospitality (T&H) industry, Sabah continues to lag behind other Malaysian states. This study aims to examine the factors influencing AI adoption intention among T&H undergraduate students by integrating Inquiry-based learning within the Value-based adoption model.	en_US
dc.language.iso	en	en_US
dc.publisher	NA	en_US
dc.subject	Artificial Intelligence (AI) in the Tourism and Hospitality (T&H) industry	en_US
dc.title	DETERMINANTS OF ARTIFICIAL INTELLIGENCE ADOPTION AMONG TOURISM AND HOSPITALITY UNDERGRADUATE STUDENTS IN SABAH	en_US