NEOPHILIA & NEOPHOBIA: FOOD PERSONALITY ON STREET FOOD EXPERIENCE

Abstract

Street food have been existence for some time now in most countries of the world and Kota Kinabalu is not an exception.Street food in Kota Kinabalu, Sabah is considered as a tourism products where the city council encourage the arrange the dishes sell as it is a value added to the destination (Henderson et al, 2012; Jalis et al, 2014; Ramli et al, 2016; Mohammad, Zahari, Shariff & Abdullah, 2016). In this way, street food helps the tourist understanding the relationship between food and destination, and breaching the gap between the food providers and the tourists (Sengel et al,2015)