Abstract:
Strategic marketing is a demanding course, not only for the students but also for the lecturer. In order to create an engaging environment for course assessment that meets Course Learning Outcome 3 (CLO3)/Programme Learning Outcome 7 (PLO7), where students are able to demonstrate independent learning and exposure to information on strategic marketing concepts and theories from a variety of sources, students were assigned to create 10-15 minute presentations, role play on a musical theme. This assessment is based on the ASK model (attitude, skills, knowledge) and reinforced by the 4C concept (communicative, cooperative, creative, critical reflection).
