ASK 4C Musically Themed Role Playing

dc.contributor.author	Hasan, Haslinda
dc.date.accessioned	2022-12-18T14:43:31Z
dc.date.available	2022-12-18T14:43:31Z
dc.date.issued	2022-12-18
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2181
dc.description.abstract	Strategic marketing is a demanding course, not only for the students but also for the lecturer. In order to create an engaging environment for course assessment that meets Course Learning Outcome 3 (CLO3)/Programme Learning Outcome 7 (PLO7), where students are able to demonstrate independent learning and exposure to information on strategic marketing concepts and theories from a variety of sources, students were assigned to create 10-15 minute presentations, role play on a musical theme. This assessment is based on the ASK model (attitude, skills, knowledge) and reinforced by the 4C concept (communicative, cooperative, creative, critical reflection).	en_US
dc.language.iso	en	en_US
dc.subject	Strategic marketing, CLO, PLO, ASK model, assessment	en_US
dc.title	ASK 4C Musically Themed Role Playing	en_US
dc.title.alternative	ASK4C	en_US
dc.type	Other	en_US