Abstract:
Kota Kinabalu strives to be a prominent worldwide hub for international business events,
which is consistent with the visions of MACEOS and Sabah Maju Jaya. Despite the
COVID-19-induced industrial halt, the city grasped a watershed opportunity in 2022 when
borders reopened. Kota Kinabalu, Sabah, is poised to promote itself as an appealing
location for international corporate gatherings due to its natural beauty, cultural diversity,
adventure opportunities, and exceptional amenities.
