ENHANCING COMPETITIVENESS OF KOTA KINABALU AS INTERNATIONAL BUSINESS EVENTS DESTINATION: A CREATIVE COMMUNICATION AND MARKETING APPROACH

dc.contributor.author	Tay, Kai Xin
dc.contributor.author	chuah, ying hui
dc.contributor.author	MUJIN, KHASLINDA AKASYAH BINTI
dc.date.accessioned	2023-12-12T08:08:51Z
dc.date.available	2023-12-12T08:08:51Z
dc.date.issued	2022-11-21
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2513
dc.description.abstract	Kota Kinabalu strives to be a prominent worldwide hub for international business events, which is consistent with the visions of MACEOS and Sabah Maju Jaya. Despite the COVID-19-induced industrial halt, the city grasped a watershed opportunity in 2022 when borders reopened. Kota Kinabalu, Sabah, is poised to promote itself as an appealing location for international corporate gatherings due to its natural beauty, cultural diversity, adventure opportunities, and exceptional amenities.	en_US
dc.language.iso	en	en_US
dc.subject	Kota Kinabalu	en_US
dc.title	ENHANCING COMPETITIVENESS OF KOTA KINABALU AS INTERNATIONAL BUSINESS EVENTS DESTINATION: A CREATIVE COMMUNICATION AND MARKETING APPROACH	en_US
dc.type	Other	en_US