The Integrated Marketing Communication (IMC) in the Malaysian Context (Revised Version)

dc.contributor.author	Albert Lasuin, Charlie
dc.date.accessioned	2023-12-14T07:02:30Z
dc.date.available	2023-12-14T07:02:30Z
dc.date.issued	2023-01-26
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2555
dc.description.abstract	This is the note from the presentation to students from Ubon Ratchathani Business School, Ubon Ratchathani University on 26 January 2023 which regards on integrated marketing communication (IMC) from Malaysian perspective. The contents gave some of the important meaning of IMC and its relation towards promotional program in Malaysia especially in terms of social media platforms.	en_US
dc.subject	Integrated Marketing Communication, Digitalisation, Malaysia	en_US
dc.title	The Integrated Marketing Communication (IMC) in the Malaysian Context (Revised Version)	en_US
dc.type	Presentation	en_US