Abstract:
Teaching Aid: Teamwork Scheduling for the Video Advertisement Production for the Courses Marketing/Cross culture Marketing/International Marketing Management/Integrated Marketing Communication is a proposed guidance to students from various courses to embark their journey in producing their own advertisement or commercial ad by combining their skills and knowledge in communication, arts, graphics, cinematography, creative and innovation. Their ads mainly related to promoting the local traditional foods in Sabah and Malaysia by acculturation of their entrepreneurship through learning experience.
