The Birth of A Brand

dc.contributor.author	Albert Lasuin, Charlie
dc.date.accessioned	2023-12-23T11:58:28Z
dc.date.available	2023-12-23T11:58:28Z
dc.date.issued	2023-12-17
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2631
dc.description.abstract	The illustration provides a simple guideline for designing your brand name, logo and packaging for your product. The illustration help to understand the process of acquiring the information regarding understanding the brands as not only designed solely by manufacturer or marketer but together with their stakeholders.	en_US
dc.subject	Brand, Relationship, Involvement, Engagement, Collaboration, Creativity, Co-creation, Emotion, Trial & Error, Brainstorming	en_US
dc.title	The Birth of A Brand	en_US
dc.type	Learning Object	en_US