SMEs E-COMMERCE FUNCTIONAL VALUE AND BRAND PERFORMANCE:  THE ROLE OF INTERNAL AND EXTERNAL STIMULI

dc.contributor.author	Tamin, Masran
dc.date.accessioned	2023-12-29T05:33:23Z
dc.date.available	2023-12-29T05:33:23Z
dc.date.issued	2023
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2689
dc.description.abstract	This study explores the intricate relationship between Small and Medium-sized Enterprises (SMEs), the functional value they derive from engaging in e-commerce, and the resultant impact on brand performance. By dissecting the multifaceted dynamics at play, the research sheds light on the pivotal role of e-commerce in fortifying SMEs' brand presence in the market.	en_US
dc.title	SMEs E-COMMERCE FUNCTIONAL VALUE AND BRAND PERFORMANCE: THE ROLE OF INTERNAL AND EXTERNAL STIMULI	en_US
dc.type	Article	en_US