E-COMMERCE AND BRAND PERFORMANCE X-FACTOR:  UNLEASHING THE FULL POTENTIAL OF SMEs

dc.contributor.author	Tamin, Masran
dc.contributor.author	Abdul Adis, Azaze-Azizi
dc.date.accessioned	2023-12-29T07:46:33Z
dc.date.available	2023-12-29T07:46:33Z
dc.date.issued	2023
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2699
dc.description.abstract	This research delves at the complex dynamics that exist between small and medium-sized enterprises (SMEs), the practical benefits that come with conducting business online, and the ensuing influence on brand performance.	en_US
dc.title	E-COMMERCE AND BRAND PERFORMANCE X-FACTOR: UNLEASHING THE FULL POTENTIAL OF SMEs	en_US