dc.contributor.author |
Anak Joe, Connielia Vanessa
|
|
dc.contributor.author |
Mohammad Sabran Shah, Azura
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|
dc.contributor.author |
Jourin, Norazlyeanna Azlyne
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|
dc.contributor.author |
Sagaih, Vilviana
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|
dc.contributor.author |
Rajis, Mersya Iqlima
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|
dc.contributor.author |
Juhani, Ezrawasty
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|
dc.contributor.author |
Irawene, Gloria
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dc.contributor.author |
Jeffry, Arsha Alleya
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|
dc.contributor.author |
Abd Samah, Nursabellah
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|
dc.contributor.author |
ABDULLAH, AHMAD SHAKANI
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|
dc.date.accessioned |
2024-10-26T11:06:28Z |
|
dc.date.available |
2024-10-26T11:06:28Z |
|
dc.date.issued |
2024-09-10 |
|
dc.identifier.uri |
http://oer.ums.edu.my/handle/oer_source_files/2851 |
|
dc.description.abstract |
This business model canvas outlines a unique approach to creating gluten-free breadsticks by incorporating salacca seeds flour with the distinct, rich flavor of Durio Graveolens (Red Durian), tailored to modern, health-conscious consumers. Targeting both breadstick lovers and digital-savvy buyers, this model prioritizes a digitally enhanced consumer experience through e-commerce platforms, online delivery services, and social media interactions. The value proposition centers around offering a distinct and healthy alternative in the breadstick market, appealing to local tastes with a twist. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Faculty of Business, Economics, and Accountancy |
en_US |
dc.subject |
Research Subject Categories::SOCIAL SCIENCES |
en_US |
dc.title |
Business Model Canvas: |
en_US |
dc.title.alternative |
Innovative Fusion - Enhancing Salacca Seeds Flour Breadsticks with Durio Graveolens (Red Durian) through Digital Transformation |
en_US |
dc.type |
Other |
en_US |