Abstract:
Effective marketing strategies are critical for businesses operating in highly
competitive markets to capture customer attention, drive brand loyalty, and sustain
long-term growth. This critique evaluates the marketing strategies of Pepsi and
Starbucks, two globally recognized brands with distinct approaches to engaging
(Pereira, 2024; Pricillia, 2024). This analysis explores their strengths, weaknesses,
and opportunities for improvement. Pepsi's marketing strategy emphasizes cultural
relevance through celebrity endorsements and global sponsorships, while Starbucks
focuses on premium branding, community engagement, and sustainability initiatives.
By critically analyzing these strategies, this assignment aims to offer
recommendations that align with evolving consumer preferences and market trends.
Understanding the nuances of marketing strategies is vital for businesses to innovate
and adapt in a rapidly changing global landscape.
