Articles Critique - Pepsi Vs Starbucks

Abstract

Effective marketing strategies are critical for businesses operating in highly competitive markets to capture customer attention, drive brand loyalty, and sustain long-term growth. This critique evaluates the marketing strategies of Pepsi and Starbucks, two globally recognized brands with distinct approaches to engaging (Pereira, 2024; Pricillia, 2024). This analysis explores their strengths, weaknesses, and opportunities for improvement. Pepsi's marketing strategy emphasizes cultural relevance through celebrity endorsements and global sponsorships, while Starbucks focuses on premium branding, community engagement, and sustainability initiatives. By critically analyzing these strategies, this assignment aims to offer recommendations that align with evolving consumer preferences and market trends. Understanding the nuances of marketing strategies is vital for businesses to innovate and adapt in a rapidly changing global landscape.