Abstract:
The selected articles provide insightful analyses of the marketing strategies
employed by two globally renowned companies, Coca-Cola and Tesla. The first
article, titled "Coca-Cola Marketing Strategy" from Business Model Analyst, delves
into the strategic approaches that have positioned Coca-Cola as a leader in the
beverage industry for decades (Pereira, 2024). It emphasizes Coca-Cola's mastery of
branding, advertising, and global market penetration while maintaining a consistent
and recognizable identity. The article highlights the company’s ability to adapt to
shifting consumer preferences and leverage innovative marketing tactics to sustain
its competitive advantage (Pereira, 2024).
The second article, "Tesla’s Marketing" from Brand VM, focuses on Tesla’s
revolutionary approach to marketing in the automotive industry. Unlike traditional
automakers, Tesla has eschewed conventional advertising methods, relying instead
on strategies such as direct customer engagement, social media, and the
unparalleled quality of its products to build its brand (Pricillia, 2024). The article
underscores Tesla’s success in creating a loyal customer base and fostering a strong
brand identity through innovation and sustainability.
