Articles Critique - Coca Cola Vs Tesla

Abstract

The selected articles provide insightful analyses of the marketing strategies employed by two globally renowned companies, Coca-Cola and Tesla. The first article, titled "Coca-Cola Marketing Strategy" from Business Model Analyst, delves into the strategic approaches that have positioned Coca-Cola as a leader in the beverage industry for decades (Pereira, 2024). It emphasizes Coca-Cola's mastery of branding, advertising, and global market penetration while maintaining a consistent and recognizable identity. The article highlights the company’s ability to adapt to shifting consumer preferences and leverage innovative marketing tactics to sustain its competitive advantage (Pereira, 2024). The second article, "Tesla’s Marketing" from Brand VM, focuses on Tesla’s revolutionary approach to marketing in the automotive industry. Unlike traditional automakers, Tesla has eschewed conventional advertising methods, relying instead on strategies such as direct customer engagement, social media, and the unparalleled quality of its products to build its brand (Pricillia, 2024). The article underscores Tesla’s success in creating a loyal customer base and fostering a strong brand identity through innovation and sustainability.