Halal Purchase Intention Among Generation Z And Generation Millenial Muslim Consumers in Sandakan, Sabah

dc.contributor.author	Alwi, Zarit Sofia
dc.contributor.author	Hasan, Haslinda
dc.date.accessioned	2024-12-15T15:56:25Z
dc.date.available	2024-12-15T15:56:25Z
dc.date.issued	2024-12-15
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/2905
dc.description.abstract	This study aims to identify the relationship between Halal certificate and Halal Purchase Intention, to identify the relationship between awareness and Halal Purchase Intention and lastly to identify the relationship between religious belief and Halal Purchase Intention. The theory of planned behaviour (TPB) was used for this research.	en_US
dc.subject	Halal Purchase Intention, Halal Certificate, Awareness, Religious Belief, Theory of Planned Behavior	en_US
dc.title	Halal Purchase Intention Among Generation Z And Generation Millenial Muslim Consumers in Sandakan, Sabah	en_US
dc.type	Thesis	en_US