Abstract:
Three phases of strategic management process; 1.Strategic planning, 2. execution and 3. Evaluation. For strategic planning, it has 5 steps; 1. Where is the business now? 2. Do the external and internal auditing such as environmental scanning, swot analysis, and situation based on PEST. 3. Formulate a new direction. Examine first whether you need to find a new approaches. 4 What is your strategic actions/goals. 5. Process of short term and long term.
