Abstract:
Crispo Bites is a snack business established in 2024, specializing in a modern version of the traditional Batang Buruk snack. Targeting university students and local residents across Malaysia, the business leverages social media and word-of-mouth marketing to enhance brand visibility. With revenue streams from cash-on-delivery (COD), self-pickup, and special promotions, Crispo Bites minimizes costs while maximizing convenience. The business emphasizes high-quality ingredients, efficient inventory management, and customer loyalty programs to ensure satisfaction and retention. Strategic partnerships and a strong focus on quality control contribute to its goal of becoming a trusted snack brand.
