Crispo Bites

dc.contributor.author	JIA HUI, BUN
dc.contributor.author	ANAK SABRI, LISA MICELLA
dc.contributor.author	SYUEN, CHAN MIN
dc.contributor.author	KHOR, QIN ER
dc.contributor.author	ANAK EDWARD BUNSU, ELIZABETH HENYA
dc.contributor.author	SANUDDIN, SITTI NURFATHIMAH
dc.contributor.author	SI KAMBAR, AMEERA QAYTALEENA
dc.contributor.author	TETING, NURUL SYAQILAH HUDA
dc.contributor.author	ANAK PETER ASUM, PRESCILLIA BEATRICE
dc.contributor.author	ABDULLAH, AHMAD SHAKANI
dc.date.accessioned	2025-01-20T05:58:16Z
dc.date.available	2025-01-20T05:58:16Z
dc.date.issued	2025-01-20
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/3208
dc.description.abstract	Crispo Bites is a snack business established in 2024, specializing in a modern version of the traditional Batang Buruk snack. Targeting university students and local residents across Malaysia, the business leverages social media and word-of-mouth marketing to enhance brand visibility. With revenue streams from cash-on-delivery (COD), self-pickup, and special promotions, Crispo Bites minimizes costs while maximizing convenience. The business emphasizes high-quality ingredients, efficient inventory management, and customer loyalty programs to ensure satisfaction and retention. Strategic partnerships and a strong focus on quality control contribute to its goal of becoming a trusted snack brand.	en_US
dc.language.iso	en	en_US
dc.subject	Snack Business, Marketing Strategy, Customer Segments	en_US
dc.title	Crispo Bites	en_US
dc.type	Other	en_US