Abstract:
This document outlines the business model canvas for Kriuk Crunchy, a snack brand offering a unique flavor profile combining popia seaweed and balado, aimed at adventurous consumers seeking innovative snack experiences. The business leverages social media marketing, dropshipping, and direct customer engagement strategies to maximize its reach. By offering a cost-effective structure, including free self-pickup and low delivery charges, Kriuk Crunchy caters primarily to UMS students, staff, local residents, and friends. The brand emphasizes responsive customer service, feedback integration, and adherence to halal preparation methods. Revenue is generated through direct sales facilitated by cash, QR transfers, and online banking. Through its unique value proposition and strategic partnerships, Kriuk Crunchy stands out in the competitive snack market.
