Segment Pricing

Segment Pricing

Nor Azma, Rahlin
Date: 2025-05
URI: http://oer.ums.edu.my/handle/oer_source_files/3243
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Abstract:

segmented pricing involves selling a product or service at two or more prices, where the difference in prices is not based on differences in costs. • customer-segment pricing •product form pricing •location-based pricing •time-based pricing

Description:

Segment Pricing in Marketing

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