Segment Pricing

dc.contributor.author	Nor Azma, Rahlin
dc.date.accessioned	2025-05-27T07:10:19Z
dc.date.available	2025-05-27T07:10:19Z
dc.date.issued	2025-05
dc.identifier.citation	Rahlin, N.A. et al. 2025. Segment Pricing: Marketing. OER, UMS. 1-4	en_US
dc.identifier.uri	http://oer.ums.edu.my/handle/oer_source_files/3243
dc.description	Segment Pricing in Marketing	en_US
dc.description.abstract	segmented pricing involves selling a product or service at two or more prices, where the difference in prices is not based on differences in costs. • customer-segment pricing •product form pricing •location-based pricing •time-based pricing	en_US
dc.description.sponsorship	-	en_US
dc.language.iso	en	en_US
dc.publisher	OER, UMS	en_US
dc.title	Segment Pricing	en_US
dc.title.alternative	Marketing	en_US
dc.type	Book chapter	en_US
dc.resources.url	-	en_US