dc.contributor.author |
Binti Ali Mahfud, Bella Nur Liza
|
|
dc.contributor.author |
Bin Mohammad Yusof, Mohd Fauzan
|
|
dc.contributor.author |
Binti Abang Sawli, Dayang Shafawati
|
|
dc.contributor.author |
Hong Loong, Ang (advisor)
|
|
dc.date.accessioned |
2025-09-13T11:52:09Z |
|
dc.date.available |
2025-09-13T11:52:09Z |
|
dc.date.issued |
2025-09-13 |
|
dc.identifier.uri |
http://oer.ums.edu.my/handle/oer_source_files/3250 |
|
dc.description.abstract |
Delicakeyy is a business that blends traditional Malaysian layered cakes with modern cheesecake flavors, aiming to appeal to all ages and meet customer expectations. The company, which is based in Kuching, Sarawak , uses a variety of methods for generating ideas, including brainstorming, internet research, and surveys. To overcome market competition, Delicakeyy focuses on selling high-quality, affordable products and improving its packaging and marketing strategies. Their business model relies on social media for promotion and communication, and they offer both cash-on-delivery and sales at physical stalls. With a starting capital of RM175 from its seven members , the company's financial model projects a first-month net profit of RM386.41. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
UMS OER |
en_US |
dc.subject |
Research Subject Categories::SOCIAL SCIENCES |
en_US |
dc.subject |
Business Model Canvas |
en_US |
dc.subject |
Business Pitching |
en_US |
dc.title |
Delicakeyy_BMC Presentation Guide |
en_US |
dc.type |
Presentation |
en_US |